This year's show will, once again, focus the industry on education as one of the key elements to success in the hospitality industry. The Connecticut Hospitality Educational Foundation has assembled seminars on a wide range of topics presented by experts in their fields, and held center stage. A preview of the topics follows, presenters will be introduced to you in next week's email:
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POLITICAL CHANGE:
Unions are Changing the Business Landscape
Monday, October 15 11:00am-11:45am
After recent changes in the leadership of Congress, unions are now well positioned to make demands of our political leaders. Add to that the strong possibility that a pro-unionist will win the presidency in 2008, and it’s clear the business community faces a changing political environment. Restaurants and hotels of all types, large and small, are being targeted by the unions. Learn what you can (and cannot) do to keep unions out of your establishment.
Presenter: Edward “Bud” F. O’Donnell, Jr.; Siegel, O’Connor, O’Donnell & Beck, P.C.
Bud O’Donnell is managing partner of Siegel, O’Connor, O’Donnell & Beck, P.C., on of the country's leading labor relations firms. Siegel, O’Connor has had a long-standing relationship with the Connecticut Restaurant Association and represents its members on a full range of legal issues surrounding the employment relationship.
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GO GREEN:
Build Profits & A Unique Marketing Position
Monday, October 15 Noon-12:45pm
Green buildings and green businesses are a HOT topic, fueled by consumer interest in sustainability and growing concerns about global warming. Hear from a successful restaurateur and a hotelier as they discuss the challenges and opportunities of opening, converting and running a green business.
Presenters: Richard Rosenthal, Max Restaurant Group; Stephen Tagliatela, Saybrook Point Inn
Richard Rosenthal is the Owner and CEO of Max Restaurant Group operating 6 restaurants and 2 catering venues in the Greater Hartford/Springfield area. The newest, Max Fish in Glastonbury, will be his first “green” restaurant and probably one of the most energy efficient in the state.
Stephen Tagliatela is the owner of the Saybook Point Inn was the first full service hotel in CT to be awarded the prestigious Energy Star award by the U.S. Environmental Protection Agency and is a four time recipient of the Clean Marina Award, the first hotel to receive this award.
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MENUS:
A Profits Approach
Monday, October 15 1:00pm-1:45pm
Discover the wording, foods and designs that are most likely to tempt diners and fatten a restaurants bottom line. Great chefs may construct delicious dishes but it’s up to menu engineering to build a restaurant’s profit. Learn how to make your menu work for you and be more profitable in your operation.
Presenter: Bob DeZinno, FMP; DT Media Group, LLC
Bob DeZinno is managing partner of Waterbury based DT Media Group, a full service marketing/advertising/consulting firm specializing in the unique needs of the hospitality industry. DT Media Group also developed and owns RestaurantsCT.com.
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HOSPITALITY EXPERIENCE:
Exceptional Customer Service
Tuesday, October 16 11:00am-11:45am
What you say, what you don’t say, how you say it and how you don’t say it can all build lasting customer relationships for your business.
Presenter: Bob DeZinno, FMP; DT Media Group, LLC
Bob DeZinno is managing partner of Waterbury based DT Media Group, a fu;; service marketing/advertising/consulting firm specializing in the unique needs of the hospitality industry. DT Media Group also developed and owns RestaurantsCT.com.
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THE WORKFORCE:
How to Recruit, Educate, Motivate and Retain Today’s Teen
Tuesday, October 16 Noon-12:45pm
Finding and keeping a top labor force is a priority for all restaurant and hospitality operators. Find out how to hire and train teens to become outstanding employees, and the tools necessary to improve your staff’s operational performance to deliver an optimal experience to all your customers.
Presenter: Linda Barone
Linda Barone works on special projects for ARAMARK and has previously held the positions of District Manager and Marketing Director. She has worked in restaurants and taught culinary arts to high school students. Worked for several years in the restaurant business, then moved into education as a culinary teacher at a local high school. Linda provides private consultation to restaurants and high school foodservice and culinary programs.
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PUBLICITY & PROMOTIONS:
Guaranteed Strategies to Build Exposure & Buzz about Your Operation
Tuesday, October 16 2:15pm-3:00pm
Unearth valuable ways to increase your restaurant’s profile in the community and target your desired market. Explore unique marketing tactics that include outside the box public relations and cause marketing strategies.
Presenter: Linda Kavanaugh, MaxEx, LLC
Linda Kavanaugh is owner of MaxEx, a boutique public relations firm dedicated to promoting the hospitality industry. Linda is a true devotee of the industry and has been singing its praises for years. As a former chef Linda contributes food and travel stories to various publications throughout Connecticut.
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